Collaborating to give youth diverse career choices
What is the Pub Woke project about?
La réponse en vidéo (02:18)
80 professionals interested in the diversification of career choices downloaded the activity toolkit from the UMAMI platform.
More than 85% of youth who participated in UMAMI workshops are able to identify gender-based stereotypes associated with career choices.
87% of participants in the Women Entrepreneurs of Tomorrow program feel confident in their ability to meet challenges, and 77% feel better equipped to become entrepreneurs.
Articles on advertising stereotypes generated more than 1,300 views on Grenier, a site specializing in advertising and marketing.